By Stephen Schenck | March 6, 2012 10:23 PM
Amazon may have a small update to its Appstore available today, but that’s nothing compared to the changes Google just announced for the Android Market. As part of a concerted effort to unite its digital distribution systems under one new cloud-based umbrella, Google is taking the Google eBookstore, Google Music, and the Android Market and rebranding them all as parts of Google Play, the company’s new “digital entertainment destination”.
Google Play doesn’t sound that different from what Google’s already been doing, but it does provide a convenient face for all these disparate services. In the coming days, you’ll see Google start pushing this new identity out to its apps in the form of new updates, turning the Android Market into the Google Play Store, Google Books into Google Play Books, and so forth.
Play represents Google re-dedicating itself to cloud-based services. We’ve seen moves to that end over the past year, like the debut of Google Music, and despite that service failing to really take-off, bringing it under the wing of Google Play shows that Google won’t be giving up on it anytime soon.
Google Play isn’t bringing any new services to users who didn’t previously have them if you couldn’t rent movies in the past, this won’t change anything at least not straight away. As Google starts to roll-out the individual app updates making up Play, it has a week’s worth of promotions being offered. Until this time next week, there will be a new app, book, album, and movie deal every day; check them out while you can.