By Stephen Schenck | April 12, 2012 6:47 PM
Lately, when we talk about a smartphone app store spreading its sphere of influence to include additional nations, it’s been Microsoft expanding the reach of the Windows Phone Market. Considering how WP7 got off to a late start, we suppose that’s perfectly understandable. Today’s a different story, though, and this time Google’s the one expanding into new markets, announcing that developers in a couple new countries are about to join the ranks of Android developers able to sell their wares in the Google Play store.
The situation is simplest in Poland and the Czech Republic; Google had no previous way set up for developers in those countries to sell apps through Google Play. As of today, they can sign up for a new developer account and get started making some money.
Things are a little more complicated for developers in Mexico and Israel. While they could already sell apps, they had to do so through an AdSense merchant account, and users everywhere would see both the apps themselves and any in-app purchases that were being offered as priced in US dollars. With today’s change, those developers now need to migrate to a Google Play account. Doing so will finally let them post prices in their native currencies. Likewise, developers around the world can now specify prices in local money for users who buy apps in these nations.