By Stephen Schenck | November 11, 2011 3:43 PM
When Google Music Beta was announced earlier this year, it wasn’t the cloud-based music service that everyone was hoping for. Sure, by letting you upload your own collection of files, it’s a very flexible tools for making your music collection available anywhere, but the inability to purchase tracks directly and the somewhat-manual uploading process make the service feel a lot less refined than iTunes. We started hearing rumors that Google had rekindled its interest in arranging deals with the major labels (the same deals that, upon negotiations for them falling through earlier, led to the locker-based system used now) and integrating what we know of Google Music Beta now with an MP3 store. Andy Rubin has already confirmed that a store is coming, and it’s now looking likely that the company intends to announce the new Google Music next week, sending out invitations to an event with a clear focus on music.
The invites invoke a line from the film This Is Spinal Tap; “these go to eleven” suggests that whatever Google has to reveal will blow all our socks off. What could be so big? Following Rubin addressing the Google Music rumors last month, some new speculation started that a song-sharing feature might be Google’s attempt to one-up iTunes. Just how useful something like that would be is going to be dictated by the details of its implementation, to which we’re still in the dark. Whether shared tracks would have time-based or playback-based limitations isn’t yet clear.
Google’s scheduled this event for Wednesday, November 16. Things will get underway at 5:00pm EST / 2:00pm PST; check back with us afterward for a full run-down on what was revealed.