“Your phone is a tool for communicating. You shouldn’t be communicating with the phone; you should be communicating with somebody on the other side of the phone”, said Google’s Andy Rubin about Apple’s Siri; with the same occasion, Mr. Android told the world that he didn’t believe “your phone should be an assistant”. Things tend to change rapidly in this business as Google is now preparing its own “Google Assistant”, according to reports.
You might have heard of Google Majel, the early codename for the Assistant, but it looks like there have been quite some changes and that Google’s take on the “assistant” offering is set to go beyond Apple’s Siri. Of course, all of this is set to be available in the fourth quarter of 2012, which is more than enough for Apple to polish Siri and force Google to play catch-up.
However, there are three major parts to the Google Assistant, as reported by TechCrunch: “1. get the world’s knowledge into a format a computer can understand”, “2. create a personalization layer” and “3. build a mobile, voice-centered “Do engine” (Assistant’) that’s less about returning search results and more about accomplishing real-life goals”.
Google is rumored to make the Assistant available to developers so they can connect their applications with the service. While all of the above might sound exciting, Q4 2012 is a bit far off even if the above rumors turn out to be true.