We recently heard that Apple once again got to the top of the list in terms of market share and user preference and now a recent NPD Group research confirms that the iPhone-maker surpassed Samsung and LG to become the preferred U.S. phone brand in the last quarter of 2011. 43% of the U.S. smartphone market is believed to be a direct effect of the iPhone 4S.
The situation is different though when it comes to first-time smartphone buyers. Those who enter the smartphone world prefer Google’s Android over Apple’s iOS; in numbers, 57% purchased Android phones while only 34% went for Apple’s iPhone. Currently, 68% of the total mobile phone market is represented by smartphones and, out of that huge slice, 90% of smartphone sales goes to Google and Apple.