A recent T-Mobile leak showed that the Samsung-made Sidekick 4G was getting discontinued. We wondered at the time what that might mean for the Sidekick brand in general, since we’ve already seen the name die and be resurrected once. Would T-Mobile play phoenix with the Sidekick again, or were we really looking at the end of the road? The carrier’s since released a statement confirming the Sidekick 4G’s fate, but leaving the door open for future Sidekick devices.
Maybe we were concerned with the future of the Sidekick name out of nostalgia more than anything, but there’s certainly something interesting about all these smartphone sub-brands like this that we see. Verizon probably does it best with its Droids, but we also see it come up from the manufacturers themselves; rather than give each phone a unique identity, a new model just gets a “2” (“II” if you’re being stylish) or “3” slapped-on the end.
Do you think you’re more likely to buy a new smartphone if it’s been associated with an established lineup like this? If you were in the market for a model with a keyboard, might you think about the Sidekick LTE before the Random-Name-Q?