With rumors flying that Amazon.com may be launching its own version of an app store on Google’s Android operating system, Web blog SlashGear has obtained a leaked terms for Amazon’s offering that, if successful, should deliver for Android what Google’s own Android Market had failed to do. Namely, Amazon is reserving the right to implement DRM of its choosing on any submitted apps. While that may sound controversial, developers may not be adversed to the idea considering many developers, game studios, and software houses still have not port high-end titles to the Android platform due to a weak DRM mechanism employed by Google and for fear of piracy. Although Android’s app catalog is growing, it doesn’t contain as many high-end gaming titles and rich content that Apple is enjoying with its iOS platform.
Also, Amazon.com may be leveraging its brand with another clause from the terms, trying to secure exclusivity and a level playing field with the native Android Market whenever possible. According to those terms, Amazon is saying that it could ban apps from launching if those apps were launched on other app stores prior to launching on Amazon’s own store.
For the consumer, Amazon’s terms about re-downloads may seem generous as the company is using its experience with the cloud to help users maintain and manage their apps, even if those apps have been pulled, removed, or deleted from the applications storefront. Like the company’s experience in digital downloads with e-books on the Kindle store, Amazon will allow users to re-download those apps, as long as they were legally purchased or acquired in the first place.
To read the full terms, users can go to SlashGear.