Fitbit Ionic smartwatch gets its first outright discount, from $300 to $270 nationwide


Formally unveiled in late August and commercially released just a couple of months ago, following years of waiting, preparing and delaying, Fitbit’s first ever full-fledged smartwatch probably didn’t top a lot of Black Friday shopping lists.

That’s due to a general inability of wearable devices to prove their worth and utility, as well as some tough competition from the market-leading Apple Watch Series 3. The Fitbit Ionic’s holiday appeal wasn’t boosted with any significant discounts, as the only deals we can recall included modest $50 gift cards at full retail price.

But now that the health-first, GPS-powered, wrist payment-capable timepiece can run considerably more native apps than back at launch, the timing is perfect for a nationwide markdown to attract even more consumer attention.

It’s not a dramatic price deduction by any means, but $30 off is… something, and at $269.95, the Fitbit Ionic distances itself from the $329 and up new Apple Watch, standing out as an affordable iOS and Android-compatible alternative with plenty of tricks up its sleeve.

You have your PurePulse heart rate monitor, “dynamic” personal coaching functionality, in-depth sleep tracking, all-day activity supervising, water resistance up to 50 meters, “multi-day” battery life, multi-sport modes, and of course, smartphone notifications.

The discounted $269.95 rate is valid on Fitbit’s official US e-store, as well as across authorized retailers and carriers like Best Buy, Amazon and Verizon. There are no color restrictions, with the charcoal/smoke gray, blue gray/silver gray, and slate blue/burnt orange combos each fetching 30 bucks less than usual, no strings attached.

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).