Spotify users now stand 140 million-strong

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Spotify has improved on its monthly active user tally by 40 percent over the course of a year.

The Sweden-based music streaming service announced that it has 140 million tune consumers. The majority of that total are on a free tier that includes a forced shuffle mode, ad inserts between songs and limited skips. At least 50 million are paying subscribers and forego the above inconveniences.

But the company’s Vice President and Global Head of Sales Brian Benedik points out that the free tier was able to generate a 50.3 percent year-over-year bump in ad revenues between 2015 and 2016.

“When you pair the emotional power of music, podcasts, and videos with engaging ad formats, the creative terrain is rife with possibility,” Benedik said.

The company may deviate a premium tier of service with Hi-Fi audio streaming at some point, as beta tests have revealed. It also has plans for some sort of hardware.

The company is rumored to list directly with the New York Stock Exchange next year, skipping over an initial public offering.

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.