Names collide with HTC U 11 branding

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HTC will imbue its next flagship with combined lineage as it is rumored to publicly dub the phone, reported by the media under the codename “Ocean,” to be the HTC U 11, VentureBeat reports.

The branding is to suggest that the device shares most of its elements with the U Ultra and the U Play that debuted this year while indicating its succession in the flagship tier of HTC phones from the One (M7, M8, M9) series through to the HTC 10.

The site’s Evan Blass also reports that the device will be colored in black, blue, red, silver and white — though we won’t see all those colors in all markets.

The device is scheduled to launch on May 16 and is rumored to feature pressure-sensitive sides that interface with the on-board software.

Image: VentureBeat

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About The Author
Jules Wang

Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.