Movado Connect is an Android Wear 2.0 smartwatch ‘collection’ coming ‘fall of 2017’

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Seeing as how Fossil hasn’t exactly made a fortune off own-brand Q smartwatches, and Google just killed the Michael Kors Access line less than five months after its official Store debut, you’d think traditional watchmakers and fashion designers would show a little more hesitancy in joining the volatile, still-fledgling and muddled market.

But Tag Heuer insists its luxury collection of Connected wearable devices exceeded expectations, looking to finally roll out a sequel (or ten), Swarovski is only a few weeks away from its rookie solo Android Wear effort, and now Movado also confirms a “partnership with Google.”

The US-based company that was actually founded in Switzerland way back in 1881 previously helped HP manufacture a $700 or so analog smartwatch with no screen or fancy features like wrist payments.

This time, a watch “designed specifically for Android Wear 2.0” is in the pipeline, dubbed Movado Connect, priced at $495 and up, headed for the US, Caribbean, Canada and the UK in fall of 2017, and sporting a “proprietary edge-to-edge crystal design”, among others.

The Movado Connect “collection” will include “five unique customizable dials” obviously inspired by the iconic “dumb” Museum watch (pictured above in a recent incarnation), all offering access to “thousands” of apps, from Android Pay to Google Fit, also supporting Google Assistant interaction and always-on display functionality.

Alas, that’s all we know right now, with more details coming to Baselworld later this month, and surprise, surprise, Google “partnerships” also signed for two other high-profile Movado Group brands. Namely, Tommy Hilfiger and Hugo Boss, whose stylish Android Wear 2.0 products are launching “fall of 2017” as well.

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About The Author
Adrian Diaconescu

Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).