HMD Global formally ‘enters the market’ to launch Nokia-branded smartphones in H1 2017
In case you still held out hope for a last-minute 2016 release or at least announcement of Nokia’s smartphone comeback effort, HMD Global Oy just crushed your dreams, clarifying a few things, and reiterating others that were known since May.
The “proud exclusive licensor of the Nokia brand in mobile phones and tablets” will open a “new and exciting chapter in the story” of the Finnish company that once ruled the mobile hardware world during the first half of 2017.
Technically, Nokia surrendered all branding and intellectual property rights to this HMD startup, only indirectly working on the development of those oft-rumored D1C prototypes. But take just one look at the market rookie’s “leadership team”, and you can safely anticipate a continuation of the classic Nokia heritage and DNA.
The CEO, President, Chief Finance and Commercial Officer, CMO, Chief Product Officer, COO, General Counsel and VP of Human Resources all have years of experience guiding Nokia’s business, product creation and management through thick and thin, rise and fall, Microsoft ownership, transition and survival.
Some of HMD Global’s leaders have also served at HTC and even Rovio, with key regional executives mainly coming from Nokia, Microsoft and HTC backgrounds as well. Bottom line, HMD is hardly a humble industry novice, and with Foxconn and Google in its corner, it understandably aims for greatness off the bat, “developing an exciting new consumer centric product range which will focus on innovation, quality and experience, alongside the iconic Nokia mobile phone attributes of design, robustness, and reliability.”
Hype level – over 9,000!