The strategy on Windows 10 Mobile? Keeping Windows on cellular and on ARM chips
“When you stop investing in these things, it’s super hard, super, super hard to restart.”
Those are the words of Microsoft Executive Vice President of Windows and Devices Terry Myerson.
It takes more time and effort to build a Jenga tower than to knock it down. And with the company having built up Windows 10 Mobile for so long with not much to show for it, it would explain why you’re seeing fairly quick turnarounds for build updates.
But what does Microsoft have to work for? Manufacturers? Maybe — you wouldn’t want to alienate recent team players like HP and perhaps even Alcatel. However, if Microsoft isn’t helping itself by driving its own hardware, then what’s the use?
ZDNet‘s Mary Jo Foley talked with Myerson and learned that Microsoft has two games it considers important to keep up for Windows 10 as a whole.
“One is cellular connectivity and the other one is the ARM processors that are there,” Myerson said. “And I think both cellular connectivity and ARM processors have a role in the technical landscape of the future.”
The company is trying to coalesce several aspects that we see from advanced mobile operating systems these days like 64-bit processing and, recently implemented, fingerprint scanning for Windows Hello. Investing in technical strategy can be admittedly questionable and debatable, Myerson admits.
“[But] I don’t think there’s much debate that ARM processors have a role in the future. And cellular connectivity does as well,” the executive followed up.
Microsoft might not be blowing all the software up and starting over again, but it may be subtly playing catch-up instead. And once that’s done, maybe, just maybe, we’ll get hardware once again.