Google Play Store app fraud detection gets a boost
You know those weird, cheap apps you find every so often in your Google Play Store search results? It’s surprising how some of those can be so useful or pretty or just plain fun. Looks can be deceiving — but so can ratings and reviews.
Sure, just like bots to any decent Twitter user, honest apps still can attract bot marks. But some developers obviously and copiously buy into the fake reviews and ratings market to pump up their mediocre or, worse yet, scam app.
It’s with that note that the Android Developers Blog put an official update out to its “content discovery systems” on the Play Store to pick out the pranksters, measuring “fraudulent installs, fake reviews, and incentivized ratings.”
“If an install is conducted with the intention to manipulate an app’s placement on Google Play, our systems will detect and filter it,” reads the post. “Furthermore, developers who continue to exhibit such behaviors could have their apps taken down from Google Play.”
The blog post also advises developers who contract out promotions to work with their agency to get compliant with the Google Play Developer Policy.