Kodak Ektra is a new ‘photography-first’ Android smartphone that doesn’t look half bad
Virtually all high-end smartphones are competent camera phones these days, with super-advanced technologies in tow like Dual Pixel or dual lens snappers, 16, 21 or even 23 megapixel counts, fancy sensors, laser autofocus, ultra-wide aperture, and a bunch of other neat tricks up their sleeves that frankly work in very mysterious ways to make DSLRs obsolete.
All things considered therefore, it takes guts to come out in late 2016 with a “photography-first smartphone” that, from a certain angle, looks more like a dedicated point-and-shoot cam than a phone.
Then again, Kodak really doesn’t have much to lose anymore. Once upon a time hailed as an innovator, trendsetter and market leader, the American company went to hell and back in recent years, filing for Chapter 11 bankruptcy and still not giving up.
Its rookie smartphone effort was of course nothing to write home about, but the just-unveiled Kodak Ektra, which is actually manufactured by Caterpillar licensee Bullitt, could well appeal to a particular audience. A decidedly niche one, capable of understanding and appreciating stuff like intuitive haptic touch, SLR-style Scene Selection Dial, complex real-time adjustments in Manual mode, Arcsoft Night Shot technology, and so on.
Everyone else will probably note the respectable numbers of the 21MP fast focus rear cam with f2.0 aperture and f2.2 PDAF 13MP front shooter, as well as the not-so-protruding lens (considering), textured leather finish, decent-sounding 5-inch Full HD display, deca-core Helio X10 processor, 3GB RAM, expandable 32GB storage, pre-installed Android 6.0 Marshmallow, and 3,000 mAh battery.
All in all, those aren’t cringe worthy specs for the £450/€500 European price tag, though the Kodak Ektra still feels a little too “specialized” in the age of all-purpose mobile powerhouses.