All-new Roku streaming player lineup includes $30 Express, 4K Premieres and Ultra

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Mere hours after we expressed concern over the rumored $70 price tag of the upcoming Google Chromecast Ultra with 4K and HDR support, California-based digital media player veteran Roku decided to try to steal the search giant’s thunder by unveiling a bunch of new set-top boxes starting at $30.

Mind you, the company’s direct Chromecast and Amazon Fire TV Stick competitor, the Roku Streaming Stick, was refreshed back in April, still costing $50, although the all-new Express and Express+ gizmos are themselves small, affordable and, well, basic enough to fall in the same entry-level media player category.

roku-express

Both can only do 1080p HD video, the Express+ standing out from its non-Plus sibling with older TV compatibility via a composite jack and A/V cable, setting you back an extra 10 bucks for a grand total of $40.

Alas, you’ll need to cough up at least $80 for 4K streaming capabilities at up to 60 fps, baked into the larger, quad-core processor-packing Roku Premiere, while HDR vibrant picture quality and a somewhat quirky remote with a headphone jack are the key selling points of the $100 Premiere+.

roku-premiere

Last but definitely not least, you have the “fully loaded” Roku Ultra coming to stores on October 9, priced at $130 with all the above, as well as Dolby Digital Plus technology, voice search and a lost remote finder. Of course, the entire Roku family is iOS and Android-enabled for smart TV controls from your phone. Your moves, Google and Apple!

Source: Roku Blog

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).