All-new Roku streaming player lineup includes $30 Express, 4K Premieres and Ultra
Mere hours after we expressed concern over the rumored $70 price tag of the upcoming Google Chromecast Ultra with 4K and HDR support, California-based digital media player veteran Roku decided to try to steal the search giant’s thunder by unveiling a bunch of new set-top boxes starting at $30.
Mind you, the company’s direct Chromecast and Amazon Fire TV Stick competitor, the Roku Streaming Stick, was refreshed back in April, still costing $50, although the all-new Express and Express+ gizmos are themselves small, affordable and, well, basic enough to fall in the same entry-level media player category.
Both can only do 1080p HD video, the Express+ standing out from its non-Plus sibling with older TV compatibility via a composite jack and A/V cable, setting you back an extra 10 bucks for a grand total of $40.
Alas, you’ll need to cough up at least $80 for 4K streaming capabilities at up to 60 fps, baked into the larger, quad-core processor-packing Roku Premiere, while HDR vibrant picture quality and a somewhat quirky remote with a headphone jack are the key selling points of the $100 Premiere+.
Last but definitely not least, you have the “fully loaded” Roku Ultra coming to stores on October 9, priced at $130 with all the above, as well as Dolby Digital Plus technology, voice search and a lost remote finder. Of course, the entire Roku family is iOS and Android-enabled for smart TV controls from your phone. Your moves, Google and Apple!
Source: Roku Blog