IDC: ‘Smart wearables’ in general and the Apple Watch in particular performed poorly during Q2
Still not convinced a second-generation Apple Watch will finally break cover later today, alongside the iPhone 7 and 7 Plus, thinking perhaps Cupertino might take even more time to substantially upgrade the rudimentary original model?
One look over the International Data Corporation’s global wearable shipment numbers for Q2 2016, and you’ll understand why the Apple Watch 2 needs to launch yesterday. The OG’s post-holiday slump continued, despite a “reduced price strategy” on the Sport variant, with 1.6 million units sold worldwide between April and June, massively down from 3.6 mil the year before.
The iMarket share obviously plunged too, from 20.3 to 7 percent, and after single-handedly raising the profile of smartwatches, this aging bad boy took “smart wearables”, i.e. devices that support third party applications, down with it. By a whopping 27.2 percent year-over-year, no less, although “basic wearables” were strong enough to lift the fledgling industry by an overall 26.1 percent, gaining close to 50 percentage points from 2Q15 levels.
It goes without saying Fitbit holds on to its comfortable vendor lead, at 5.7 million unit shipments and 25.4 percent market share, up from 4.4M and 24.9 percent, followed distantly by Xiaomi, Apple, Garmin, and Lifesense. Wait, who? Lifesense?! Not Samsung, not Lenovo, not Huawei or LG? Apparently, not, with this low-key Chinese manufacturer of low-cost Mambo fitness trackers (huh?) slowly following in the footsteps of domestic pioneer and leader Xiaomi.