App Store purge ahead as Apple contacts devs of dormant, deprecated projects
September 7 will be a big day for Apple, its fans and the developers surrounding its ecosystem. The iPhone 7 will be unveiled, software platforms are getting a major update and a whole bunch of apps are going to leave the App Store.
Yes, the iOS app ecosystem may shrink just a tiny bit.
Whoa. This is huge. Apple reviewing old apps for quality + encouraging shorter app names. pic.twitter.com/S7C10yCOBC
— Jake Marsh (@jakemarsh) September 1, 2016
An email going out to developers and an update to Apple’s Developer site has them in a tizzy.
The company is focused on whittling away apps that “no longer function as intended or follow current review guidelines” or that have essentially been left as ghost towns. Starting from next week, it will continually evaluate apps, notifying developers of any transgressions in them and removing “problematic and abandoned apps” from the store. Affected developers will get a 30-day window to fix problems, resubmit their apps for review and have it approved. Apps that crash at launch will get the boot immediately.
Apple is also imposing a 50 character limit for titles of new app submissions to crack down on those hoping to take some SEO advantage.