Amazon’s rumored music streaming service could start at $5 a month for Echo users
Trying to break into a competitive space dominated by Apple and Spotify, and also including respected veterans or tech giants like Deezer, Google, Pandora or Tidal, doesn’t make much sense for Amazon, unless Jeff Bezos can think of a unique marketing angle for music streaming addicts.
Affordability of course remains one of the best and safest sales pitches around, regardless of exactly what you’re commercializing. Tablets, smartphones, voice-enabled wireless speakers, as well as software products of all sorts have better odds of succeeding when priced aggressively enough.
Now, how does $5 a month sound for the ultimate Apple Music contender? Pretty dreamy, almost too good low to be true, but alas, there’s a catch. “Industry sources” speaking to Recode anonymously hint at two very separate tiers for Amazon’s upcoming standalone tunes streamer.
Three, assuming the service will also offer traditional free basic access to a massive audio library in addition to an unlimited, ad-clear, multi-platform, multi-device option setting you back $10, and a similar, half-off subscription exclusively valid for Echo owners.
It goes without saying Amazon wants to kill two birds with one stone here, getting the upper hand on Apple in a highly lucrative industry segment while prospectively boosting the appeal of the Alexa-powered Echo cylinder even further.