Smartwatch market shrinks, Apple is the main victim
The smartwatch market contracted for the first time in the second quarter and it’s all Apple’s fault.
While it retained its top spot in the rankings, the 1.6 million shipments the company made is a big dip from its debut quarter that had 3.6 million shipments. Surprisingly, it was the only vendor out of the top five to lose shipments, meaning that those manufacturers had a lot of offsetting to do.
Here is the data according to IDC:
|Vendor||Q2 shipments (in millions)||Q2 market share||Change from last year|
IDC analysts noted that excitement for the Apple Watch has dissipated with no sequel to the Apple Watch released. In the meantime, Samsung has permeated its Gear S2 products among carriers with attractive bundling deals while Lenovo continues to carry the top Android Wear brand in the Moto 360.
Overall, the market seems to favor frequently-producing brands as opposed to specialist, prestige brands.
“[P]articipation from from traditional watchmaker brands is imperative to deliver some of the most important qualities of a smartwatch sought after by end-users, namely design, fit, and functionality,” research manager Ramon T. Llamas said.
So, sure, this market isn’t all about Apple, but if Cupertino can still pull seven digits in shipments on its “off” time, that means that the aces still belong to it.