Deezer properly and widely launches in the US at last, but can it compete?
Given the music streaming service’s historic popularity in “international” markets, especially European ones, this was probably many years in the making. After all, Deezer’s been around in various incarnations for roughly a decade now, only amassing a total of 6.3 million monthly active users however, including a modest 1.5 mil on paid accounts, as the French company showed inexplicable hesitation in tackling the US head-on.
It goes without saying the web-based audio resource saw better days before Apple Music entered the picture, at one point reaching 5 million Premium+ subscribers. Hence, the time has naturally come to brush all hesitations and shyness aside, with $10 a month finally getting folks across America access to a library of 40 million licensed tracks.
No ads, no limits on skips or scrubbing, and of course, no more Cricket Wireless exclusivity or Hi-Fi Sonos system requirements. You can test-drive Deezer stateside for 30 days sans fees or obligations, but once the trial period is over, you need to pay up or get out. No “freemium” tier available around these parts, despite Discovery subscriptions proving fairly popular elsewhere.
Does this Android, iOS, Windows Phone and desktop app has what it takes to challenge the heavyweights? Not at first glance, but stranger things have happened.