Windows 10 will fail to hit one billion devices in 2018
ZDNet, which first reported on Microsoft’s revised track, asked Microsoft for more on its reasoning. The company responded that while booting up 350 million monthly active devices is a nice start within the first year or so, a lot of the strategy relied on its mobile ops.
“[…] due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal,” a Microsoft spokesperson said.
Is it still too early to call CEO Satya Nadella’s change in strategy in mobile a failure? It was panned for targeting the same enterprise, budget-saving and loyal customers it seems to always have. Nadella made it as Redmond wrote off its Nokia acquisition last July. The goal was made at Build 2015 in April.
How much of a statement can Microsoft make with a heavily rumored Surface Phone? Can it attract customers to it and its partner manufacturers in delivering a proper mobile business platform? Can Windows 10 Mobile be a part of the Windows 10 juggernaut on desktop and convertible PCs?
One thing’s for sure — it’s not counting on it to do so by 2018.