On average, five percent of people make in-app purchases
Not many people want an extra upgrade to their warrior in the game or buy jackets or book hotel rooms through apps on their phones. But the few that do make it possible for the app to continue existing, so it’s important that analysts take a look at where the money is flowing.
And so, AppsFlyer looked at $300 million spent inside over a thousand apps across more than 100 million unique users in the month of April. It found that only 5 percent of all global users make in-app purchases with the average purchaser spending $9.60 per month.
The iOS buyer-base (7.1 percent of all users) is significantly larger than the Android base (4.6 percent) and they also spend two times more per transaction ($12.77 per transaction on iOS versus $6.19 on Android) and two-and-a-half times more on a monthly basis, too. iOS users tend to spend big on shopping apps (breaking the $50 mark on average purchases in North America) while Android users shell out more for utility apps.
Asian buyers top the charts at $10.65 per purchase while Europeans spend $5.61 and Latin Americans spend $4.61. North America stands at $8.68, just 12 cents below the global average purchase.
Do you make in-app purchases at all? Often? What for? Tell us in the comments below.