Jawbone stops the factories for one last-chance wearable
Jawbone hasn’t gone into bankruptcy. Supposedly, it’s just not selling anything of import right now. And it won’t be able to for a while.
Tech Insider is reporting from its sources that it has stopped producing its UP fitness trackers and has sold its inventory to a reseller. The company is also trying to sell its Bluetooth speaker business, according to FORTUNE. It’s not clear why, but as investors have devalued the company and a year has passed on since the last new UP fitness band, signs are pointing to a withering company in the face of competitive saturation.
It may The Verge is reporting from its sources that Jawbone is planning on a “clinical-grade wearable that involves heart monitoring”. The announcement will come in the summer with further details still murky. The company is not commenting other than to say that it has not exited the wearables sector.
Could it be targeting the medical audience with an easier solution to heart rate tracking? With Fitbit and Apple pouncing on that industry already, it will be tough going for Jawbone.