Facebook enjoys another remarkable quarter, with growth across the board
Facebook might only be ranked as the world’s tenth most valuable brand at the moment by Forbes, but with Apple, Microsoft and Samsung facing global smartphone demand slowdown and various other challenges, Mark Zuckerberg is probably entitled to believe he’ll someday become the leader of the largest corporate money maker.
While in the long haul FB should greatly benefit from its early involvement in the fast-rising virtual reality hardware industry, as well as future artificial intelligence breakthroughs, right now you won’t be surprised in the least to hear the core social networking angle of its business continues to grow and yield impressive profits.
Monthly active Facebook users saw a healthy 15 percent year-over-year increase in the past quarter, to a mind-bending 1.65 billion people, of which no less than 1.09 billion visited the website every day, that latter number being itself 16 percent larger than the Q1 2015 score.
On mobile, active user counts appear to be growing at an even faster pace, to 989 million on a daily average and 1.51 billion respectively a month, which represents surges of 24 and 21 percent respectively year-over-year.
Of course, just getting people to e-interact through Facebook isn’t enough to inflate Zuckerberg’s bank account, though the social network’s monetization tactics are more efficient than ever, producing quarterly revenue of $5.3 billion and net income of $1.5B, up from “only” $3.5 billion and $500 million respectively 12 months back.
Unsurprisingly, mobile advertising is where a massive chunk of the profits derive from, namely 82 percent of all publicity proceeds for the January – March 2016 timeframe.
Oh, and in case you’re wondering, Zuckerberg says “people around the world spend on average more than 50 minutes a day using Facebook, Instagram and Messenger.” 50 minutes!!! On average, which means for every casual 5-minute-a-day status checker, there’s a social media addict who occupies about an hour and a half of their time stalking friends, liking baby pics and sharing sponsored posts daily. Pretty scary stuff, don’t you think?