Will a new camera-centric app help Facebook stay on top?
How many iterations of “X is the new Y” have you seen in social media circles over the years? Instagram is the new Twitter? Snapchat is the new Instagram? Unfortunately for some of the largest companies in the social networking game, it’s all too easy to get yourself pegged as the Y in that comparison, and that’s a fate Facebook’s been fighting for some time now. The company’s drive to stay ahead of its competitors has led Facebook to either outright acquire such companies, or do its best to implement its own version of their services. Last month we learned about Facebook buying Masquerade, and that app’s face-swapping tech sure made it look like Facebook was planning some sort of Snapchat-like feature of its own (well, again). Now a new report helps flesh out the picture of Facebook’s ambitions along these lines, with the company reportedly developing a camera-first app.
Although the feature set isn’t a mirror image of Snapchat’s, the app’s immediate focus on creation – dropping the user into a camera interface as it’s fired up – sure takes a page from the ephemeral media service.
As for what the app actually does, we haven’t heard an exhaustive list of its abilities just yet, but one feature mentioned is the ability to quickly switch from recording a video (with the intention of posting it after the fact) to broadcasting a live stream.
Facebook’s primary goal with this app is reportedly helping encourage users to post and share more content – an issue we’ve heard the company’s been struggling with lately.
While this camera-centric Facebook app is supposedly still under active development, there’s no assurance that the company will ultimately see the project through to a commercially released app.
Source: The Wall Street Journal