Android continues to improve sales share worldwide, Windows Phone slides even further
If you thought the three months leading up to January were bad for iOS and the mobile iteration of Windows, as Android smartphones copiously dominated holiday sales in all key global markets, wait until you check out Kantar Worldpanel’s December – February numbers.
Even with many Android power users on standby for Galaxy S7, LG G5 or HTC 10 launches, the world-dominant platform managed to consolidate and improve its supremacy from Paris to Berlin and Beijing to New York.
Stateside, the gap between the gold and silver medalists surged from less than 17 percent in the 90-day timeframe ending February 2015 to over 20 percentage points now. Android soared to 58.9 percent year-on-year, while iOS dipped to 38.3, and Windows nears certain death and oblivion, losing a whopping 2.2 points and currently standing at just 2.6.
Unsurprisingly, Android runs circles around iOS in China and the so-called EU5 space (UK + Germany + France + Italy + Spain), seizing a colossal 76.4 and 74.3 percent respectively of regional sales in the monitored period.
Both those figures are significantly up from previous-year scores of 73 and 67.7 percent respectively, leaving iPhones in the dust, at only 22.2 and 19.1 percent. Windows Phone? Its free fall trajectory seems practically impossible to turn around, even in the major old continent markets it once showed encouraging signs of resurgence in.
It’s particularly painful to see Microsoft’s struggling platform account for 6.2 percent of British sales, 6.3 in Germany, 7.4 in France, 6.7 in Italy and 0.9 (!!!) in Spain, given the high-end Lumia 950 saw daylight recently in all those places, and version 10 was supposed to put the OS on the path to commercial success. No wonder Redmond’s focusing on other stuff.
Source: Kantar Worldpanel