Retail availability hasn’t done much to help iPhone SE sales

Apple’s introduction of the iPhone SE has been interesting to watch for a number of reasons, presenting us with new questions about just how and why Apple shoppers choose the hardware they do. Is it the four-inch size of the iPhone SE that will prove most attractive? Or is it the phone’s comparatively low (to flagship models) price point? Will releasing it off-cycle from the fall’s iPhone help or hurt sales? Last week we took an early look at sales data, but only had access to pre-order figures at the time. By now, the smartphone has been fully released, letting us see if its first weekend of wide availability has done anything to help those initially-somewhat-shaky pre-order numbers.

Looking at analytics data current as of Sunday evening, the iPhone SE is not seeing very fast adoption: the new model only represents some 0.1% of total iPhone users. Compare that to past launches, the least popular of which being the iPhone 6 Plus and 6S Plus: each still managed to account for 0.3% of total users after their first weekends of retail availability.

The iPhone SE may just be slow to find users, especially as it represents a departure from familiar iPhone models, and maybe Apple shouldn’t be too concerned just yet. That said, Apple’s never had so many current-gen iPhone options on the market at the same time before, and it’s possible that things are reaching a stage of saturation.

In sunnier news for Apple, the new iPad Pro 9.7-incher is off to a solid start, with first-weekend market share comparable to the iPad Air 2, and doing better than last year’s big iPad Pro.

Source: Localytics
Via: PhoneArena

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!