Apple hits it out of the park with MLB endorsement of iPad Pros
In case you’ve been wondering exactly what sort of tech consumers the iPad Pro is for, it’s apparently the creative types, productivity nuts always on the go, as well as… professional baseball players, managers and coaches. Wait, what?
It’s true, as for once Apple seems to be taking a page from a rival’s advertising playbook, with an MLB sponsorship agreement that resembles the deals Microsoft and Samsung have in place with the NFL and NBA respectively.
How about the NHL? Could we be seeing hockey thugs analyzing new techniques of knocking the teeth out of their opponents on Google Nexus tablets on the sidelines before long? No idea, but if T-Mobile is the official carrier of Major League Baseball, Apple has just become the official supplier of iPad Pros to the sport’s greatest organization.
There are no words on the financial details of the understanding yet, but in a game that’s obsessed with statistics, we’re shocked it took so long to bring that data to the dugout. For the next few years, your MLB heroes will be able to chill on the bench while studying clips of their direct adversaries on 12.9-inch iOS devices protected by rugged cases featuring the league’s logo.
According to MLB Commissioner Rob Manfred, analytics “affects the way we judge players, make decisions on the field and the way fans consume the game”, while Apple’s senior VP of worldwide marketing, Phil Schiller, believes adding mobile technology to baseball will help “do things that weren’t possible before.”
Here’s what wasn’t possible before, and won’t be, no matter how hard you try to modernize baseball – make the sport exciting or the least bit interesting.