Tidal, year one: three million subscribers
If you come to any conclusion about how the streaming music arms race is going so far, it’s that it’s a three-player game (if you count in Pandora) in a game with too many horses. Take Jay Z’s Tidal. You know, the thing that Kanye sorta kinda lives in.
The service’s star-power clout — backed by exclusive content from an all-star roster of Alica Keys, deadmau5, Madonna, Daft Punk, Jason Aldean, Jack White and others — paired with a focus towards high-quality 1411kbps FLAC streams only mustered 3 million subscribers at the end of its first year. 1.35 million subscribers paid the $19.99 per month for the Tidal HiFi plan.
The low numbers aren’t to say that it isn’t getting attention: Kanye West’s The Life of Pablo album got 250 million streams in its first 10 days of availability while ANTI, Rihanna’s latest work, hit 1.4 million listens in a day. But while those numbers are livin’ large, we don’t seem dollar signs next to anything in this announcement.
And it’s today that SoundCloud launched its Go streaming service.