Original Apple TV series to shine the spotlight on apps

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Apple builds hardware that brings entertainment to our televisions, as well as sells content that we can consume on such devices, but so far there’s been one big missing piece of this chain: Apple doesn’t actually make any of that programming itself. For a company that’s had so much success doing things in-house, that eels like a bit of an oversight, and it’s long been rumored that Apple could be looking to get into the content-creation business for itself, whether through producing its own programming, or acquiring a company that already does just that. Now we’re getting our first glimpse at how original Apple media might look, as we learn about plans for a new show about apps.

That may seem like an off choice of subject matter what you’re thinking about programming with mass appeal, but maybe it makes sense for Apple to start with what it knows best. The company will be working with industry execs Ben Silverman and Howard T. Owens on this first foray into television, as well as Will.i.am – who may be a seasoned entertainer, but whose own tech ambitions have been more “miss” than “hit.”

Right now, there’s not a lot of information to come by about just what this show would look like, nor when and where it might be available. Apple’s also quick to make it clear that we’re not necessarily seeing the floodgates open here, with SVP Eddy Cue emphasizing that this project doesn’t signal a big new focus on original content.

Maybe that just means that Apple wants to start small, feeling this production out and seeing how it’s received before moving forward with something more ambitious. For now, we’re just curious to check out this inaugural effort for ourselves – whenever it arrives.

Source: The New York Times

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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