Adblocker guilt? Not when news sites pack up to half their pages with ads


Publishers like Pocketnow have been pulling teeth as to how they can sustain themselves financially while not tanking user experience with their content. The dreaded ad has become less ad and more dread with auto-playing video content to splash pages suddenly appearing over something you might want to click.

Of course, these smoke and mirrors aren’t just annoying, but they eat up your data, too. Some smart people over at Enders Analysis have wondered about how much of this complex code weighs against the typically simple HTML that we, the editors, put down as stories. They decided to enter into eight web pages from some “popular publishers,” spoofing as an iPhone 6. They took in measurements between a regular experience, an adblocked experience and an adblocked experience with JavaScript disabled.


A video bumped up the JavaScript tally in the leftmost entry.

Researchers found that ads made up 18 to 79 percent of any given page’s data load. They also found that JavaScript elements were rarely associated with article content and that they added 6 to 68 percent to that load. All that serves to sap consumers’ data plans and jack up load times.

Of course, you could get articles from big publishers on Google Accelerated Mobile Pages, Facebook Instant Articles and Apple News, but smaller publishers have to deal with a split in revenue and less control over distribution. Android and iOS have also had a hard time dealing with the proliferation of adblockers, too.

And never forget about how badly Verizon wanted to serve you ads without telling you it was doing so.

Source: Business Insider
Via: The Consumerist

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.