Samsung Mobile skipper claims Galaxy S7/S7 Edge pre-orders are beating expectations


Well, this is confusing. Less than 24 hours after reports cropped up of underwhelming Galaxy S7 early sales in Korea, Koh Dong-Jin sees the need to adamantly deny low interest in his company’s “next big things.”

According to the late 2015-appointed president of Samsung’s mobile division, pre-orders are in fact “stronger than expected”, which makes the Korean tech giant optimistic of overall box-office scores exceeding those of the GS6 duo last year.

Unfortunately, we’re still left guessing how many S7 and S7 Edge copies may have been claimed already, or the exact goals set by the leader of the Android world for the long term. What’s clear is Samsung will stop at nothing to turn the new flagships into smash hits, selling them cheaper than their predecessors essentially around the world, and offering various enticing promos.

The Korean homeland, plus China, the largest global smartphone market, are apparently extremely important for Samsung, which is starting to feel the heat from its more budget-focused Asian rivals.

After meeting with top Chinese carriers and retailers, Samsung Mobile’s head honcho remains “cautious to talk about the outlook for now”, yet “confident that they are ready to better appeal to consumers and sell more phones.”

Meanwhile, how could you not love the Galaxy S7 and S7 Edge stateside? They’re packing the graphically superior SoC, support Samsung Pay on all major operators… in the end, and buying one will net you a free “backup” unit at T-Mobile and AT&T. Damn straight they’re outselling their S6-series forerunners.

Sources: Reuters, The Korea Herald

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).