iOS, Windows global market share slump during the holidays

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Another edition of Kantar Worldpanel’s Smartphone OS Market Share Data report has come out and this one’s a doozy for both iOS and Windows. The numbers cover the holiday quarter of 2015 and they seem to show an overall decline in interest with Windows-based phones and iPhones.

kantar-q4-2015

Windows saw a couple of steep changes downwards year-over-year, with Italy seeing a 6 percent loss in share, France down 5.2 percent and Australia off by 3.3 percent. Small, but measurable gains were made in Great Britain and Japan. Still, with shares dropping from double digits to below 8 percent, it’s not a pretty look.

Thanks to the underwhelming iPhone 6s and 6s Plus, iOS market share took more than 3 percent falls in the US and Italy. There was 1.1 percent growth in China, but that number has seen better times.

The most impressive annual growth in a certain market was found in Spain as Android jumped up from 66.6 percent share during holiday 2014 to 78.1 percent this year — that’s 11.5 percentage points.

Source: Kantar
Via: MSPoweruser

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.