The Verizon “Supercookie” crumbles as the carrier is fined for secrecy
Honesty is the best policy, but it didn’t appear on Verizon Wireless’s policy until a year ago. We’re talking about “Supercookies,” Unique Identifier Headers attached to traffic made through Verizon’s network used in order to serve ads from Verizon’s vendor network.
Today, the commission handed Verizon a $1,350,000 fine and ordered it to make UIDH consent an opt-in choice for end users and remove UIDHs for the exempt groups.
In the end, this doesn’t mean the use of “Supercookie” has ended, it’s just that the program has been forced to work the way it was supposed to.