How long before quarterly HTC device sales drop from millions back in the day to thousands to mere hundreds? Not long, if the Taiwanese company keeps up its recent streak of bad luck and insists on manufacturing products people are simply not interested in anymore.
Okay, perhaps we’re exaggerating a bit with the “hundreds” prediction, but in February, HTC’s unaudited consolidated revenue sat at a lousy NT$4.2 billion, or $129 million. That’s less than what Apple makes in a day, and it equates to a little over 250,000 unlocked One A9 copies.
Of course, HTC also sold (or at least tried to) One M9s, M8s, various mid-range Desires, and Nexus 9s this past month in addition to A9s, which only makes the $129 mil tally that much sadder. The February revenue is in fact 35 percent lower than the January score and almost 55 percent lower compared to the February 2015 result. And mind you, those weren’t considered stellar totals at their time either.
Adding insult to injury, NT$4.2 billion is the least money the company collected in a month in over a decade. Believe it or not, but even way back in February 2006, when the G1 or Dream wasn’t around yet, HTC generated NT$7.8B revenues.
Bottom line, HTC needs a big win in order to survive, and it needs it quickly. Enter the Vive virtual reality headset, which got off to a flying start at the box-office. Its shipment numbers however will only count towards its manufacturer’s revenue tally when the head-mounted displays are actually delivered to their buyers.
Then there’s the UA Healthbox, which might be able to amass a small but dedicated user base, and the One M10, aka just 10. The latter could well make or break HTC’s smartphone roster, and it’s probably coming in April.