Apparently, today’s not only the day the Internet finally laughs with Leo DiCaprio instead of at him, and gives the movie “Spotlight” the long overdue recognition it undoubtedly deserves. It’s also a lovely day for tech-related commercials first aired on TV during the Oscars’ far too often breaks, and Samsung manages to once again rain on Google and Microsoft’s parade.
Granted, the 90-second Galaxy S7 “Why?” advert you can check out below is nowhere near as poignant as the rock-paper-scissors-uniting clip meant to raise awareness over both school bullies and Android diversity. On the other hand, it’s gut-busting hilarious.
But the best thing about it aren’t the countless celebrity cameos. It’s the way Samsung subtly (for a change) ridicules the competition, from Apple to LG to Motorola, while highlighting the numerous fortes of the Galaxy S7 and S7 Edge. Samsung Pay compatibility, complete with Magnetic Secure Transmission support. Large, slim-bezeled screens. Lengthy battery life. Expandable storage. Excellent low-light photo-taking abilities. Water (or rather, champagne) resistance. Immersive virtual reality functionality.
It’s all covered by both entertaining unknowns and a bona fide dream team of cinematic, musical and athletic personalities, including Academy Award nominee William H. Macy, Grammy winner Lil Wayne, action superstar Wesley Snipes, LA Clippers coach Doc Rivers, and Houston Rockets shooting guard James Harden.
In case big names don’t impress you much, Samsung also has a couple of separate Galaxy S7-promoting videos suggestively titled “The Dark” and “Water”, where two of the above listed selling points are highlighted without famous faces distracting you every few seconds. Enjoy!