The real-time video streaming function debuted on US iPhones about a month ago, and was rapidly expanded to iOS devices in “more than 30 countries.” Now, it’s ready to cover American Androids too within the week, while other countries will of course follow suit “soon.”
As you’re probably well aware by now, with Live Video, you can… broadcast live video content on Facebook. Finally, an alternative for Twitter’s Periscope integration and standalone Meerkat support.
When words and pics aren’t enough to convey your feelings and thoughts, just tap “What’s on your mind?” at the top of your News Feed and select the Live Video icon. Your audience is entirely up to you, and during the broadcast, you’ll be able to interact with viewers via live comments, as well as check out their head count and names.
At the end of it all, the clip is automatically saved on your Timeline for it to be watched later, but you’re always free to delete it. And yes, the feature is obviously enabled on routine profiles, plus public figure and company pages, so expect plenty of related publicity stunts.
Source: Facebook Newsroom