Sony goes official with flagship family retirement: ‘The Xperia Z line has reached its culmination’
Has the smartphone landscape gotten too predictable? After years of following the same patterns, it’s become second nature for us to look forward to smartphone maker X introducing its next new Y-series flagship during the Z season – and look no further than to events like Samsung’s most recent Unpacked announcement for evidence of this trend. But for as much as we think we may have wrapped our head around this pattern for now, change is an unstoppable force, and even expectations that have held true year-in and year-out can have a way of suddenly up and falling apart. That’s just what’s happening for Sony’s flagship Xperia Z series right now, as the manufacturer confirms plans to discontinue the family.
We already had an inkling that news like this was coming, after seeing Sony’s German arm make some comments along these lines on Facebook, but nothing was capital-o official.
Now Sony’s removing any chance of misunderstanding, and is making the fate of the Xperia Z line crystal-clear:
“The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware / software design.”
So there you have it: where we once looked to Xperia Z phones for the best of Sony’s mobile hardware, the new Xperia X lineup will rise to fill those shoes going forward. We still have plenty of questions about just how that will happen – like what are our chances of seeing some phablets, some quad HD screens (to say nothing of the return of 4K), or even some new tablets – but however those answers arrive, they won’t be in the form of new Xperia Z devices.
Source: Xperia Blog