We’re reading between the lines a little here, and jumping to conclusions after one isolated social media post, but it sure seems like the steadfast Sony Xperia Z lineup is done. Dead and gone. Discontinued and replaced by the Xperia X roster, which basically dropped out of nowhere at MWC, and initially sent this distinct mid-range vibe.
Upper mid-range, definitely, but non-flagship all the same, with the Performance model powered by a state-of-the-art Snapdragon 820 processor, yet smaller and considerably lower-res than the Z5 Premium.
Then again, perhaps the financially struggling Japanese OEM suddenly realized 4K screens are gimmicks, 5 inches is the mobile sweet spot, and you don’t even need a Quad HD pixel count on a relatively compact handheld.
After all, the Sony Xperia X Performance is expected to cost €/$700, so about as much as a Galaxy S7, meaning an Xperia Z6, if real and coming soon, could set you back close to 1,000 bucks. But the handlers of the official Sony Mobile Facebook page for Germany, Austria and Switzerland suggest that won’t be the case, as a Z6 “will not exist”, and “the new X series is under a modified concept that meets the needs of our users even more.”
“You can of course still rely on the latest technology in our smartphones – which has nothing to do with the name” further states Sony in an answer to a Z6-demanding fan, essentially confirming the flagship rebranding move and trying to minimize its importance. Truth is who cares how a phone is called? Still, for an Xperia Z5 “upgrade”, if these claims prove to be legit, the X and X Performance feel somewhat underwhelming, not to mention overpriced.