But just because most gadget-loving Westerners haven’t heard about Haier before, it doesn’t mean the brand is completely unknown in its China homeland. In fact, it’s one of the world’s top white goods manufacturers, so it’s no wonder it’s now also looking to dabble in wearable devices.
Not just any type of wearable, a full-blown, fancy and high-end smartwatch powered by a proprietary Android fork of sorts. It’s not actual Android Wear, based on official press images, but it must be quite a resource-consuming new OS, since the Haier Watch packs twice as much RAM as the Huawei Watch or second-gen Moto 360.
Namely, a full gig of memory, plus generous 8GB internal storage space, which hopefully won’t drive the recommended price through the roof. It goes without saying Haier’s only chance of challenging, for instance, Huawei is to charge no more than $200 here. Even if a sharp 400 x 400 pixels resolution 1.4-inch display is also part of the deal, alongside all your standard fitness-tracking functions, and heart rate monitoring.
Powerful on the inside, the Haier Watch is clearly beautiful on the outside, with a robust body coated in gold, silver or black, and your choice of silicon, leather or stainless steel bands. On top of it all, you get water resistance too, a built-in speaker, microphone, and naturally, Bluetooth 4.0 for easy smartphone synchronization.
It sounds like at least in China, the Apple Watch has one more low-cost challenger to worry about.