Has the stress of organizing a major smartphone launch gotten to Samsung’s head? We understand – there’s a lot of pressure on you when you’re on top and the world’s looking at you to deliver smash hit after smash hit – and sometimes that kind of strain can manifest itself in … interesting ways. In advance of Sunday’s MWC Unpacked event, where we’re expecting Samsung to formally announce the Galaxy S7, the company’s helping to generate buzz with a “Seven Days of Unboxing” campaign, giving us a new unboxing video every day until the GS7 launches. And while it started out normally enough, it didn’t take long for this project to get a little kooky.
On day one, Samsung brought in a small child to take a brief look at the GS7, then paint us a picture of what he saw. It’s no masterpiece, but the five-year-old paints a smartphone-looking-enough rectangle, and while it’s covered in various squiggles, we can make out what might just be the fingerprint scanner/home button.
But then we get to day two. And instead of another person spending some time with the GS7, we get … a llama. A llama that paints.
We’re going to go out on a limb here and suggest that it’s no surprise that the llama’s rendering of the GS7 leaves a bit to be desired.
This is just the start, though – we’ve got five more days of unboxing video to go before Samsung’s done with this series. Will the rest bring us more goofy llama clips, or could we actually see a new subject take this task seriously – and maybe even share some pertinent details about the GS7 in the process? We’ll be keeping an eye on the site to see what develops.