The Asus ZenFone Zoom is a smartphone built around one specific feature. No. Not the camera. The phone’s name is a dead giveaway. This device is built around the zoom on the camera.
We’re talking niche of a niche, as we’ve seen camera focused phones before, but few with this kind of optical hardware capability, and none in recent memory which didn’t have a telescoping lens popping out of the back of the phone. It’s an audacious experiment to be sure, one which Asus should be celebrated for trying, but does it actually work? Is the Zenfone Zoom the king of this niche? There’s only one way to find out. We’re going to dig in deep, and tear this camera apart.
Real camera review is a new segment we’re working on here at Pocketnow. We live in an age where the only camera a person might own, is the one bolted to the back of their phone, and that’s not much of a compromise compared to where we were a couple of years ago. If our phones are to be taken seriously as content creation tools, shouldn’t we try to review their cameras with the same focus and attention we would give to proper standalone cameras? We’re hoping this is a series that you viewers and subscribers enjoy, but it can’t survive without your support. Your comments, likes, thumbs ups are all appreciated, but feedback and sharing will help us refine this review series, offering you the most complete device coverage we can produce. You know we’re looking to future devices and smartphone camera announcements to test those manufacturer claims. Stay tuned.