As Spotify tries to reinvigorate itself, Apple Music is just eating the market share.
Craig Federighi, an Apple SVP, and Eddy Cue, the one in charge of Apple Music, both announced on John Gruber’s The Talk Show podcast that the streaming music service has 11 million subscribers — 55 percent of Spotify’s subscriber base. It gained a million subscribers in well under two months.
The streaming industry has seen some major roiling with Pandora losing 300,000 users this past quarter and SoundCloud considering shutting its doors after losing $70 million over two years. Three-year-old Spotify recently pushed a new “Shows” section of its catalogue to not only catch up to the growing podcasting sector, but also gain an upper edge in video to become an all-in-one media center for its users. Apple Music differentiated itself from the outset with live jockeys and artist interviews on its Beats 1 radio service.
It ends up being a fight between more content and original content.
The Talk Show’s guests also spilled on Siri’s new ability to tell Apple TV to add new apps and iCloud has surpassed 782 million users. No word on what happened in remedying the Apple Music search bug, though.