Microsoft acquires Groove Music, Canadian app similar to Songza
Consider this the answer to Google’s acquisition of Songza. This one’s a little more tricky, though, if only in name.
Canadian-made iOS music app Groove is now under Microsoft’s belt. It’s not related to the latter’s streaming media service (formerly called Xbox Music and Zune Music) nor the Microsoft Office shared document editing feature.
The Groove app crafted custom playlists using machine learning. It was last logged with two million App Store downloads before it was delisted as a result of the acquisition. Those still using Groove will not receive further updates. The startup’s three co-founders will only consult and not be employed by Microsoft post-acquisition. No financial details were disclosed.
Microsoft acquired SwiftKey last week.