Last week was a wild ride for users of Samsung’s Android browser, first as Samsung opened the door for browser add-ons capable of blocking ads, and then as Google appeared to start culling such software from its Play Store offerings. At least, that’s what it looked like at first, but Google’s banhammer was being applied a bit inconsistently; was this an across-the-board war on ad blockers, overzealous application of Google’s developer policies, or maybe even an error? Well, we’re still not sure exactly what triggered all this in the first place, but we’ve got some resolution to share with you all the same, as Adblock Fast returns to the Play Store.
In an announcement of the news, the app’s developers explain that following last week’s removal of Adblock Fast, they filed an appeal with Google. After mulling things over for the weekend, Google granted their appeal today, and returned the app to the Play Store for Samsung browser users to enjoy.
While we’re glad to see the option return for users interested in taking advantage of Adblock Fast (ad-supported publication though we are), it’s still a little unsatisfying to not get the full story behind the initial removal. After all, it doesn’t sound like the devs had to change anything prior to this appeal – it was just a matter of asking Google to change its mind, and the company did.
Does Google need to publish a more formal policy on ad-blocking software going forward, in order to keep all devs on the same page? Or is it just a matter of more consistently enforcing existing rules?