It seems that Samsung will be following Motorola, Nokia and Google’s lead on the “Active Display,” “Glance Screen” and “Ambient Display” features with its own power-conscious notifications system. But you gotta have a catchy name to come with. That’s where Samsung will take a page from one of the more often thrown-around phrases in the industry: the “Always On Display.”
The company applied for a trademark last week for the term that is used to describe a “computer application software for smartphones […] namely, software for personal information management.” We don’t know how Samsung’s composed this feature — whether it’s all organic code or is laid upon what Android Marshmallow already offers.
It’s likely that we’ll see both the Galaxy S7 and S7 edge with the feature and their respective boxes touting the “Always On Display.”