Android and Samsung’s US numbers surged in Q4 2015, Apple’s dropped
Global iPhone sales set a new all-time record during the holiday season (ahead of a radical projected decline), while Samsung reported an unprecedented quarterly dip, so you’d probably expect the US mobile market to have gone with the worldwide flow.
But surprise, surprise, the Galaxy actually increased its share of American smartphone subscribers, from 27.6 percent between July and September to 28.4 in the year’s final 90-day window. Meanwhile, Cupertino somehow lost almost a percentage point, though its local manufacturer domination is in no danger, the gap to second place sitting at a comfortable 14.5 percent.
Still, the 42.9 percent piece of the platform pie was obviously not enough for iOS to trump Android, as Windows Phone and BlackBerry remain blips on the two’s radars, with 2.9 and 0.9 percent stakes respectively.
The prevalent 53.3 percent numbers of Google’s open-source ecosystem were boosted by 1 percent compared to Q3 2015 not only with Samsung’s help, but also LG and Motorola’s, the third and fourth most popular OEMs stateside growing from 9.4 and 4.8 to 9.9 and 5.3 percent respectively.
In fifth place, HTC retained its 3.3 percent share, which is likely good news for the Taiwanese company, considering its recent global woes, whereas Facebook, Facebook Messenger, and YouTube continue to predictably lead the smartphone apps usage ranks, followed by Google Play, Maps and Search, Gmail, Pandora Radio, Instagram, and Amazon Mobile.
Let’s not forget to point out US smartphone penetration is nearing 80 percent of the overall handheld market, as more than 197 million Americans owned an intelligent pocketable device in the three months ending December.