Porsche puts the iPhone in its pocket, self-driving tech in the trash

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Porsche has a certain image that holds high prestige for those who like straightaways and sharp lefts and are rich enough to look stunning steering that wheel. Those who are rich enough to look stunning while not steering a wheel would rather see a self-driving car come around.

The luxury auto brand is not and will not go for that demography. Porsche CEO Oliver Bume said to a German newspaper:

One wants to drive a Porsche by oneself […] An iPhone belongs in your pocket, not on the road.

Of course, in the luxury automobile category, there is a difference between performance drivers and people who look for statement pieces or comfort amenities. Porsche is, however, planning on debuting a hybrid edition of its 911 model possibly as early as 2018.

Source: Reuters
Via: BGR

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.