Google may be about to seriously step up its involvement in Nexus hardware design
To what extent is a Nexus phone a Google phone? Sure, Google’s intimately involved in the process that brings these handsets to market, but in the end it’s working with another manufacturer, and inevitably we see traces of their influence bubble up to the surface. Now a new report suggests that going forward, Google’s going to be taking a much more hands-on role in the Nexus lineup – and limiting the amount of input its manufacturing partners get to exert in the process.
Just what level of involvement are we talking about? Well, the report’s not exactly clear, and Google itself may still be feeling out just how much micro-managing it wants to be involved in as future Nexus devices are crafted.
We hear things described as an almost Apple-like level of control, and reports out of HTC – which may be in the running to develop one, if not both of this year’s new Nexus handsets – suggest that some in the company are frustrated with how controlling Google’s trying to be. That may even extend to keeping the manufacturer’s name off the finished product, in contrast to current models.
Google’s motivations for this change are rumored to include enhanced control over how Nexus phones are positioned for major US carriers, as well as working to keep price points even lower. Considering this past year saw Nexus prices return to what most of us would consider pretty affordable, just how much lower might Google be interested in pushing things – and presumably, while keeping quality up?
For fans of both great smartphone values, and unparalleled access to the latest system software, the next phase of the Nexus program is sounding all sorts of promising – assuming these rumors pan out.